Case Studies

MUFG

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Case Studies

MUFG

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Objective
MUFG is the world’s 5th largest bank and is planning to make a major announcement imminently, pending regulatory approval, from its regional headquarters in DIFC.

Approach
An essential part of the media outreach programme is to ensure that senior spokespeople receive adequate media training and key messaging support prior to any formal announcement. Taqarabu put together a comprehensive media training day including a PR 101 refresher, a focused messaging session and rigorous media training, involving a former BBC TV journalist and a professional camera team. We also made a contingency to do part of the session in Arabic for the Arabic Spokesperson

Result For the first time since opening in the region, DCNS enjoyed coverage in all major Arabic dailies in the UAE, including the front page of Al Roeya a centerfold in Al Ittihad and articles in Al Bayan and Al Khaleej

Objective Approach Result

MUFG is the world’s 5th largest bank and is planning to make a major announcement imminently, pending regulatory approval, from its regional headquarters in DIFC.

 

An essential part of the media outreach programme is to ensure that senior spokespeople receive adequate media training and key messaging support prior to any formal announcement. Taqarabu put together a comprehensive media training day including a PR 101 refresher, a focused messaging session and rigorous media training, involving a former BBC TV journalist and a professional camera team. We also made a contingency to do part of the session in Arabic for the Arabic Spokesperson

 

For the first time since opening in the region, DCNS enjoyed coverage in all major Arabic dailies in the UAE, including the front page of Al Roeya a centerfold in Al Ittihad and articles in Al Bayan and Al Khaleej

Other Works