Case Studies

NAVAL Group

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Case Studies

NAVAL Group

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Objective
Secure coverage in Tier 1 Arabic media for DCNS, a French Naval defence company, without much relevant local news/angles and minimal availability of spokespeople

Approach
Through targeting high-level media with a focus on strategic partnerships and the state of defence in the region, we secured interest on broader topics, not just local news and product stories. Additionally, working with the delegation team, we maximized a photo opp with HH Sheikh Mohammad Bin Zayed with the CEO to generate more buzz and coverage

Result For the first time since opening in the region, DCNS enjoyed coverage in all major Arabic dailies in the UAE, including the front page of Al Roeya a centerfold in Al Ittihad and articles in Al Bayan and Al Khaleej

Objective Approach Result

Secure coverage in Tier 1 Arabic media for DCNS, a French Naval defence company, without much relevant local news/angles and minimal availability of spokespeople

 

Through targeting high-level media with a focus on strategic partnerships and the state of defence in the region, we secured interest on broader topics, not just local news and product stories. Additionally, working with the delegation team, we maximized a photo opp with HH Sheikh Mohammad Bin Zayed with the CEO to generate more buzz and coverage

 

For the first time since opening in the region, DCNS enjoyed coverage in all major Arabic dailies in the UAE, including the front page of Al Roeya a centerfold in Al Ittihad and articles in Al Bayan and Al Khaleej

Other Works