Case Studies

NAVAL Group

logo
Case Studies

NAVAL Group

logo
foto
Objective

Secure coverage in Tier 1 Arabic media for Naval Group (formerly DCNS) by maximising media opportunities around a number of key regional events including IDEX, DIMDEX and GDA.

Approach

Through targeting high-level media with a focus on strategic partnerships and the state of defence in the region, we secured interest on broader naval defence topics, not just local news and product stories.

Result

Naval Group now enjoys strategic and consistent coverage in a number of major Arabic dailies across the region, and is a source for high level commentary on key naval defence matters in the region.

Objective Approach Result

Secure coverage in Tier 1 Arabic media for Naval Group (formerly DCNS) by maximising media opportunities around a number of key regional events including IDEX, DIMDEX and GDA.

 

Through targeting high-level media with a focus on strategic partnerships and the state of defence in the region, we secured interest on broader naval defence topics, not just local news and product stories.

 

Naval Group now enjoys strategic and consistent coverage in a number of major Arabic dailies across the region, and is a source for high level commentary on key naval defence matters in the region.

Other Works