Case Studies

The Manufacturing Institute

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Case Studies

The Manufacturing Institute

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Objective

Work with Mubadala, BAE Systems and ADEC to support and promote the “Make It Challenge”

Approach

STEM education is a core pillar  towards fulfilling the UAE’s future  ambition, especially Space. Working  with the various partners, we engaged  the media well into the run up of the  workshops to generate interest notjust  in the event, but the wider discussion  about the importance of teaching  STEM at an early age and tying the  messaging into the UAE Vision 2021.

Result

Over the course of 2 days, nearly 100 Emirati students between 13 and 14  years old participated in the challenge, strategic and impactful coverage in Tier 1 media, and the event attracted the attention of HH Sheikh Mohammed bin Rashed Al Maktoum, who visited one of the sessions.

Objective Approach Result

Work with Mubadala, BAE Systems and ADEC to support and promote the “Make It Challenge”

 

STEM education is a core pillar  towards fulfilling the UAE’s future  ambition, especially Space. Working  with the various partners, we engaged  the media well into the run up of the  workshops to generate interest notjust  in the event, but the wider discussion  about the importance of teaching  STEM at an early age and tying the  messaging into the UAE Vision 2021.

 

Over the course of 2 days, nearly 100 Emirati students between 13 and 14  years old participated in the challenge, strategic and impactful coverage in Tier 1 media, and the event attracted the attention of HH Sheikh Mohammed bin Rashed Al Maktoum, who visited one of the sessions.

Other Works