NAVAL Group
NAVAL Group
Secure coverage in Tier 1 Arabic media for Naval Group (formerly DCNS) by maximising media opportunities around a number of key regional events including IDEX, DIMDEX and GDA.
ApproachThrough targeting high-level media with a focus on strategic partnerships and the state of defence in the region, we secured interest on broader naval defence topics, not just local news and product stories.
ResultNaval Group now enjoys strategic and consistent coverage in a number of major Arabic dailies across the region, and is a source for high level commentary on key naval defence matters in the region.
| Objective | Approach | Result | ||
|---|---|---|---|---|
|
Secure coverage in Tier 1 Arabic media for Naval Group (formerly DCNS) by maximising media opportunities around a number of key regional events including IDEX, DIMDEX and GDA. |
Through targeting high-level media with a focus on strategic partnerships and the state of defence in the region, we secured interest on broader naval defence topics, not just local news and product stories. |
Naval Group now enjoys strategic and consistent coverage in a number of major Arabic dailies across the region, and is a source for high level commentary on key naval defence matters in the region. |
