The Manufacturing Institute
The Manufacturing Institute
Work with Mubadala, BAE Systems and ADEC to support and promote the “Make It Challenge”
ApproachSTEM education is a core pillar towards fulfilling the UAE’s future ambition, especially Space. Working with the various partners, we engaged the media well into the run up of the workshops to generate interest notjust in the event, but the wider discussion about the importance of teaching STEM at an early age and tying the messaging into the UAE Vision 2021.
ResultOver the course of 2 days, nearly 100 Emirati students between 13 and 14 years old participated in the challenge, strategic and impactful coverage in Tier 1 media, and the event attracted the attention of HH Sheikh Mohammed bin Rashed Al Maktoum, who visited one of the sessions.
| Objective | Approach | Result | ||
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Work with Mubadala, BAE Systems and ADEC to support and promote the “Make It Challenge” |
STEM education is a core pillar towards fulfilling the UAE’s future ambition, especially Space. Working with the various partners, we engaged the media well into the run up of the workshops to generate interest notjust in the event, but the wider discussion about the importance of teaching STEM at an early age and tying the messaging into the UAE Vision 2021. |
Over the course of 2 days, nearly 100 Emirati students between 13 and 14 years old participated in the challenge, strategic and impactful coverage in Tier 1 media, and the event attracted the attention of HH Sheikh Mohammed bin Rashed Al Maktoum, who visited one of the sessions. |
