Case Studies
NAVAL Group
Objective
Secure coverage in Tier 1 Arabic media for Naval Group (formerly DCNS) by maximising media opportunities around a number of key regional events including IDEX, DIMDEX and GDA.
Approach
Through targeting high-level media with a focus on strategic partnerships and the state of defence in the region, we secured interest on broader naval defence topics, not just local news and product stories.
Result
Naval Group now enjoys strategic and consistent coverage in a number of major Arabic dailies across the region, and is a source for high level commentary on key naval defence matters in the region.
