Bringing together our hybrid approach to image and reputation management based on clear objectives, substantial facts and desired outcomes. This is the art of contemporary storytelling, not just a press release solution punctuated with advertising claims.
Good ideas change behaviours and our campaigns achieve real cut-through, with a tried and tested mix of traditional, digital and social media, delivering outcomes that exceed expectations.
We start by gaining a deep understanding of prevailing circumstances, gained through research and listening to client insights through our hybrid consultancy model. We translate these into a realistic communication strategy, identifying strategically relevant messages and channels. Whether they’re paid, earned, owned or shared, multiple channels need to be explored in reaching internal and external stakeholders.
This process is applied to all industry sectors, from corporate to consumer, and tech to financial. Our core expertise includes the complete spectrum of services from media training and interview skills to media outreach, monitoring and measurement, and social media campaigns.
Digital communications have become the cornerstone of today’s engagement landscape, and the rapid (and often overwhelming) growth of digital consumption over the last few years continues to create numerous opportunities and challenges for reputation management that require a strategic approach instead of simply relying on tactical activations.
THC’s innovative hybrid approach brings together strategic thinking with robust technical expertise to work closely with organisations to navigate the extreme complexities of this new world, whilst delivering meaningful, impactful and measurable work that ultimately contributes towards your business objectives. This includes social campaigns and influencer relations, creative digital experiences and benchmarking analysis.
Whether an organisation has positive news to share or is facing a potential media crisis, how you communicate is ultimately critical to maintaining the reputation of your company. Dealing with the media does not have to be a painful process. Ultimately preparation is the key to success and it begins with carefully tailored training courses delivered by our experienced media trainers and expert journalists.
Our approach requires us to not only understand the media, but our team will go to great lengths to research and understand your organisation and the issues it’s facing, as well as support with the development and communication of messaging.
Candidates will learn how to handle all types of media interviews, and develop the key communication techniques required to diffuse potentially difficult scenarios and challenging questions, by combining theory with plenty of practical media interviews and video playback analysis.
If your goal is to improve the communication of key messages to your stakeholders through the media, or develop your confidence with some additional refresher training, our carefully tailored courses are specifically designed for you and your organisation. We have regularly trained some of the world’s leading companies in specific sectors that includes defence, financial services and education including MBDA, BAE Systems, MUFG and the British Council.