Case Studies

Welsh Government

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Case Studies

Welsh Government

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Objective

Increase awareness around Welsh companies and organisations and build up the Welsh Government’s media profile to support their comprehensive export drive in the region.

Approach

Provide original niche story lines to cut through the clutter and capture the interest of business editors. We focused on developing  interest pieces aimed at relevant stakeholders instead of competing with local headline news.

Result

Successfully re-engaged the Welsh Government with media in the region and generated interest for numerous Welsh companies attending key trade events and over AED1m worth of earned coverage over five separate events.

Objective Approach Result

Increase awareness around Welsh companies and organisations and build up the Welsh Government’s media profile to support their comprehensive export drive in the region.

 

Provide original niche story lines to cut through the clutter and capture the interest of business editors. We focused on developing  interest pieces aimed at relevant stakeholders instead of competing with local headline news.

 

Successfully re-engaged the Welsh Government with media in the region and generated interest for numerous Welsh companies attending key trade events and over AED1m worth of earned coverage over five separate events.

Other Works