Case Studies

Sharjah Govt Media Bureau

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Case Studies

Sharjah Govt Media Bureau

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Objective

Develop a topical, forward looking theme for the 2018 edition of the International Government Communication Form (IGCF), that related to the important role of government communications.

Shape the narrative for the forum’s agenda, its content and script.

Identify world-class thought leaders, innovators and speakers to attend the event.

Approach

Prepare candidate themes for client review along with feedback and counsel from highly informed global experts, drawn from government, the media and the private sector.

Focus on the role of digital communications, its governance and validity for society in general, but with young people in particular.

Talent engagement and management.

Media outreach.

Result

All metrics such as attendance, coverage and participation by world–class speakers were achieved.

Notably so, with the engagement of key speakers such as Sir Tim Berners Lee, Steve Wozniak, Jimmy Wales and Sean Spicer, in addition to 2 former Presidents.

Front page and key coverage in local, regional and global media.

Objective Approach Result

Develop a topical, forward looking theme for the 2018 edition of the International Government Communication Form (IGCF), that related to the important role of government communications.

Shape the narrative for the forum’s agenda, its content and script.

Identify world-class thought leaders, innovators and speakers to attend the event.

 

Prepare candidate themes for client review along with feedback and counsel from highly informed global experts, drawn from government, the media and the private sector.

Focus on the role of digital communications, its governance and validity for society in general, but with young people in particular.

Talent engagement and management.

Media outreach.

 

All metrics such as attendance, coverage and participation by world–class speakers were achieved.

Notably so, with the engagement of key speakers such as Sir Tim Berners Lee, Steve Wozniak, Jimmy Wales and Sean Spicer, in addition to 2 former Presidents.

Front page and key coverage in local, regional and global media.

Other Works