Commentary

Rhonda Taylor

Rhonda Taylor

Rhonda’s career spans more than 25 years and includes some of the most recognizable events in the region, including the Dubai Airshow, Arab Health and IDEX. In addition to trade fairs, her skills include the management of major conferences, consumer and corporate events.

Starting with Fairs & Exhibitions Ltd (F&E) in 1991, her first major accomplishment was taking on the operational management and direction of the Dubai Airshow. From its first showing in a few modest halls, the airshow grew to become the third largest event of its kind in the world.

Other notable trade events F&E presented included Arab Health & Dentistry, Middle East Electricity and Gulf Packaging & Gulf Printing.

As the event industry flourished, Rhonda became involved in many high profile government related projects such as IDEX (International Defence Exhibition) in Abu Dhabi and QSI (Qatar Sports International Exhibition and Conference). She was a member of a highly successful team that organised one of the first major exhibitions in Beirut – Rebuild Lebanon.

In 2005 Rhonda joined IIR as an Operations Director for Cityscape (Dubai, Abu Dhabi and China), The Bride Show and Middle East Electricity, the World Economic Forum Summit, The Motor Show, Airport Show, Intersec, Automechanika, Beauty World to name but a few.

Prior to joining the team at Taqarabu, Rhonda had established the events unit within Momentum working alongside the creative team to manage elite corporate conferences and events, including the Dubai Pet Show for Mars. This includes services such as the design, production and management of stands, providing operations management, staff training, admin and technical support, plus graphics and signage productions, all of which she brings to Taqarabu Events.